The Plunge- What inspired me to pursue retail?
During my senior year of high school, very regularly I found myself instantly stressed whenever presented with the question of what school I planned on attending the following year. Inside I knew I...
View ArticleThe Rise of Social Media- Twitter and Instagram Take the Stage
Not too long after committing to Philadelphia University, I decided that a soon-to-be fashion student needed to be active on Instagram, in addition to the allegiances I had already pledged to Facebook...
View ArticleJohnson, We Have a Problem- What I Learned from Ron Johnson’s Shortcomings...
Ron Johnson’s less than successful term at J.C. Penney would indirectly end up teaching me about the importance of core customer segments. I learned this lesson seven months after he was officially...
View ArticleWhat is that thing?- Square Teaches Me a Thing or Two About Consumer Priorities
Although Square was found in 2009 and launched in 2010, my first interaction with square happened on a May afternoon in 2013 as I walked a local street fair. I purchased a pair of earrings handmade by...
View ArticleKeep On Truckin’- The Smak Parlour Fashion Truck Journey Begins
In July of 2013 Smak Parlour, a local Philadelphia boutique, launched a Fashion Truck after 8 years of success with their Old City brick and mortar store. A month later, I was hired to work for the...
View ArticleThe New Market Influencer- Blogger Brand Collaborations Replace Traditional...
In December of 2013, Italian Fashion Blogger Chiara Ferragni, of The Blonde Salad, worked with Steve Madden to produce a shoe collection that would launch for Spring 2014 (Ferrangi, 2014). Blogger and...
View Article3D Body Scanning Technology- Shaping the Future of the Shopping Experience
In the Spring of 2013, Bloomingdale’s launched a body scanning console in five of their locations in order to help customers find the perfect pair of jeans (Marsh, 2013). Bloomingdale’s isn’t the first...
View ArticleThe Age of Omni-Channel- My Macy’s Localization and Omni-Channel Initiatives...
In 2008, Macy’s kicked off their My Macy’s localization effort and omni-channel initiative that has since generated massive sales and huge success for their steadily growing brand. Over the past six...
View ArticleFIT Rooftop Natural Dye Garden Enters Development Stage- Sustainability as a...
At Philadelphia University, faculty members are constantly pushing students to identify sustainability concerns within our respective industries. Throughout my time at Philadelphia University, I have...
View ArticleAmazon Rumored to Launch Brick & Mortar Store- Online Retailers Turn Back to...
This fall, the rumor mill turned with speculation of Amazon launching a storefront location across from the Empire State Building. Despite any official statement being made, theories of the motives for...
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